Target Audience Research

QUESTIONAIRE

(we have shown members of the public who have answered our questionnaire a picture and a sample of their music enabling them to answer a few of the following questions.)

HOW OLD ARE YOU?

5-10 11-16 17-22 22-27 27+

Gender?

MALE FEMALE

1. What’s your favourite type of music?

DANCE INDI ROCK INDI/ROCK FOLK R&B HIPHOP

2. Do you know who the K’s are?

YES NO

3. If yes, what’s your opinion on them?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. Favourite social media site?

FACEBOOK TWITTER TUMBLR MYSPACE INSTAGRAM

5. Do you think a band from Warrington can make it big?

YES NO MAYBE I DON’T KNOW

6. Why do you think this?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7. What is your opinion on their style/appearance?

TRENDY    UNIQUE     UNFASHIONABLE     BORING     STANDARD     COOL

GOOD LOOKING        UGLY

8. What is your opinion on their talent?

NEW/BOLD/STANDOUT      GOOD MUSICIANS     BAD MUSICIANS       NOTHING NEW

      
       TOO MAINSTREAM       WEAK/POOR        STRONG       AMAZING /FRESH

9. Would you ever pay to see them live?

YES    NO    MAYBE

10. Who is your favourite band member and why?

SAM    JAMIE      DEXTOR      DAN

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

11. What is your favourite colour?

RED      BLUE      YELLOW       WHITE        BLACK      GREEN        PINK      ORANGE

12. What is your favourite font?

ARIAL BLACK FENDER BRITANIC HARLOW GUNGSUH 

     
       ROCKWELL      NONE      OTHER

13. What’s your favourite type of documentary?

PARTICIPATORY     VOICE OVER      MIXED DOCUDRAMA

14. What do you think a documentary about live music should contain?

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

15. Do you like live music?

YES     NO     MAYBE

16. which is your favourite channel to watch?

CHANNEL 4      BBC THREE      ITV1      ITV2        E4

17.What time do you usually wtach tv?

- 17:00     18:00     19:00      20:00     21:00      22:00 +

IMAGE OF EACH BAND MEMBER SO THE PEOPLE ANSWERING THE QUESTIONS WHO DONT KNOW THE BAND CAN SEE WHAT THEY LOOK LIKE.

WE HAVE ALSO FILMED THE K'S PREVIOUSLY SO WE WILL USE THIS FOOTAGE FOR THE INTERVIEWEE TO LISTEN TO THEIR SONGS AND ANSWER QUESTIONS ON IT

Initial Ideas

Initial Ideas.

For our Documentary, we will be focusing on the up coming band, The K's.

They are a popular unsigned band, and our documentary is on their struggle to become big.

We know all the members of the band well, and they are good friends. So this will make it easier to obtain footage and to be able to interview them.

I have been watching a documentary about people with tourettes who at the end of the documentary, have to perform a live gig. Without the Tourettes, our documentary is going to be quite similar. The K's are looking forward to a big gig in december, so we are filming and interviewing them about their struggle to become known to a wider audience.
We will be filming smaller gigs, and rehursals that and to be able to fit the documentary into a 30 minute time space, we will be using a lot of fast paced editing in between the more major scenes.

In the tourette documentary, the presenter and narrator are both the same person. The documentary uses both eliments of a participatory documentary, as well as a Voice Of God documentary.

 Our documentary is aimed at the younger audience, or just people interested in this type of music. 

 

Audience Research

This is a 17 year old female who we interviewed we filmed them answering our questionnaire as we could get some more in depth analysis of the questions and ask follow up questions we couldn’t ask in the questionnaire. our interviewee said that she thought that the band hand a interesting style she had not heard before and that the singer vocals were rely unique not not quite like any she had heard before. she also said she thinks they all have there own styles and appearance, this was a good piece of information to contain as we could appear to a lot of different people as each band member will appeal to different people. She mentioned Jamie was the favourite member of the band this information could be useful as we could do features on the main people in the band and go a bit more in depth to there story. From the information we got I felt like that people want to get to know the band more on a personal leval which could be quite good so we could show there home life and things they do out side the band and how it has effected there lives. This has helped us structure our documentary more and we now know more about what people want and know about the K’s.








This is a 18 year old male who is interested in indie alternative music, so a typical character of our target audience. The perpouse of the filming is so we could elaborate more on the questions and get more in-depth answers and question him on the reasons. 
He mentioned that a bad could make it big in Warrington, due to the location and named a few places where they promote upocoming bands to give them a platform. Friars court was one, which is a place that we could investigate further, try and get the K's to preform there or an idea to interview the manager to get his view of upcoming bands/ the K's. 
He also gave good response to their style and music, fairly interested in the band as a whole and would pay to see them live. He commented on their talent, saying they have incredible talent for their age, which is something we could investigate further in a question for interviews, or their unique selling point.
On the documentary itself, made it clear he would like to see content which inst obvious to him, to show more of an insight. Things like behind the scene, their live and how they balance things, how do they get the gigs, the practice and what they go through as a band. I feel this documentary will inform the viewer, tell them things they don't know about bands today. So these are things to keep in mind to expose relatable content. 
He said this as an overall documentary has good topic of interest and something he would like to see. From this, i am more confident with the foundations of the content, ideas for the structure, and know that it should be relatable and interesting. I interviewed an 18 year old female, about our documentary. We used questions from our questionaire so that people could alabarate on the answers a bit more. Instead of someone answering just, ''Yes'', we can get them to expand on why the band are so interesting (or uninteresting) to the public. I asked her whether she thought the band could make it big, i asked this because our documentary is set on the 'make or break' gig at the end of the documentary, and I wanted to know if the band did actually have a wide fan base and what the public actually thought. If the public had a bad view on the K's we would put that in the documentary to give it two points of view. This individual thinks the band are good enough to make it big, and I asked her if she thought they were fashonable. I asked this because a lot of people are big on trends, and if a band look good then they will get a wider fan base with girls. If the band look unfashonable to their genre people may not take as much as an interest in them. I also asked what a documentary about music should contain. I asked this because if we can then gather more information and ideas when we are editing our documentary, and we will then know that members of the public will take a shine to this documentary because they, in a way, helped to design and edit our documentary.

Newspaper Advertisement Production

News paper advert production power point from courtneydawn_

Drafting News paper advertisement

These are drawings we did to experiment with a newspaper advert image. We were thinking of connecting the title with the imagery so make it more exiting, visually pleasing and help connect each piece of media together. We felt having the band on a road gives our documentary edge, it makes the audience think as it's not that obvious, becoming intriguing. We could of just had the band playing but we found that is too stereotypical and slightly boring.

Codes and Conventions of newspaper advertisements

BBC 3 ADVERTISMENT CONVENTIONS -Pirnted advertisment is usually A4 landscape - Channel logo clearly visable using the rule of thirds -One main image to grap viewers attention, usually in colour and connects clearly or subliminally to the content of the documentary, creatiing a narrative -Programme title in a black box and pink text to make the text stand out and to carry on a traditional, recurring theme to connect all thier documentary work together uder one company -Title situated in the bottom left of the page -Slogan underneath the main heading, anchoring the meaning of the image, often a witty play on words -minimum words, dominated by imagery -Incluedes the scheduling information, so the date and time of where and when the documentray will be on

Recroding and editing radio trailer

Recording and editing radio trailer from shooks1234

Scripting Radio Trailer

EXTRACT FROM CLIP 9 CAMERA 2: The K's...
EMBEDED CLIP: (Cheers from crowds/Drum beats start)
VIOCE OVER: Do you think its time? Do you think they can make it?
(2 second pause)
EXTRACT FROM CLIP 2 CAMERA 1: 1, 2, 1234
Jamie, lead singer
embeded sound track from youtube The k's

EXTRACT FROM CLIP 11 CAMERA 2: If its this good at the begining then it will be even
Producer better a little bit down the road
(music high)

VIOCE OVER: It all comes down to their final proformance
, their last chance to become the real deal.
See a local band take the music industry by
strom.
(music high)
VIOCE OVER: Its time, The K's raod the stardom, tonight at
9:00pm only on BBC 3

Codes and Convetion of radio Trailers

-Short audio clips from the programme included.

-Occasionally a music bed with music that is relevant to the programme in some way.

-Voice over is the same voice over that was used in the documentary. The voice over has to narrate and briefly outlines what the programme is going to be about.

-Average length of a radio trailer clip is 40 seconds.

-Mentions what channel it will be broadcasted on.

Usually consiting background music, a relevent soundtrack connecting to the content
- Extracts from the Documentary, usually from an interview reveling the conten
-Am appropriate vioce over, explaining briefly the content of the documentary, title and genreal jist
-The vioce over is the same person as the vioce over in the documentary
-At the end, it tells you the time in which it is on and the channel
-The trailer should interest the audience into watching, for example an exitable vioce over, music and interesting extracts from the documentatry contributes
-A relevent and catchy slogan, conntenting the the documentary content and to tie the radio trailer together from the beginings, middle and end


This is an example of a RadioTrailer, this was also a TV add but was acceptible to be played on the radio.This is a good exmple to use for us as it is advertising a gig, so similar genre of advertising. This is slightly too long for a conventional radio add, but this was the genreal style

Voice Over Recording

Scripting Voice Over

When were editing our documentary, with each interview and cut scene we used with our A roll and B roll footage, we realised our documentary would work a lot better without a voice over. Every bit is based on the K's, and how they have a big gig coming up in december and its make or brake for them.

Each about the band contain information about how good they are, who they are, what makes them good, and how they're excited for the gig.

The whole documentary narates itself by constantly mentioning and discussing the whole subject matter of the documentary.

Editing

Edit Decision list

Logging

Filming

Construction

Planning

Interview questions:

Band:

1.       How long have you been in the band together?

2.       How did you meet?

3.       Are you excited for the big gig?

4.       Have you practised for the gig?

5.       How long have you been playing your instrument?

6.       Who got you the gig?

7.       What do you expect to get out from the gig?

Producer:

1.       How did you meet the band?

2.       What do you think of them?

3.       Do they have potential?

4.       How long have you been in the industry?

5.       How did you come about being their producer?  (We hope these questions will set off a story, or that the producer will elaborate on these questions)

Manager:

1.       How did you meet the band?

2.       How did you become their manager?

3.       Do you enjoy being with them?

4.       What are they like?

5.       Is it hard getting them gigs?

6.       Did you get them the gig in December?

7.       Are you excited?

8.       Do they have potential?

Fans:

1.       Do you like the band? Why?

2.       Are they attractive?

3.       Trendy?

4.       What makes you like them? Are they original?

5.       Are you excited for their gig in December?

6.       Do you go to their gigs?

TITLE SEQUENCE:

Fast paced editing of band setting up, then Vox Pops of people saying they like the band, and then a video of the band playing for roughly 10-20 seconds. Then the narration will come in describing what their stuggle is, and how they are trying to make it 'big'.

• Fast paced editing of the band;
• Cuts to vox pops of people who enjoyed the band;
• video clips of the band playing ;
• Then the title comes in, ''The K's: Road To Stardom''.;
• then into the documentary with narration.

 

 

 

 

FRAME FOR INTERVIEWS

INTERVIEW WITH TWO BAND MEMBERS
IN THEIR RECORDINBG STUDIO BOOTH

INTERVIEW WITH THE LEAD GUITARIST
IN THIER RECORDING STUDIO

INTERVIEW WITH LEAD SINGER
IN RECORDING STUDIO

INTERVIEW WITH BAND
MANAGER IN HER
OFFICE

INTERVIEW WITH BAND
PRODUCER IN HIS
HOME STUDIO

INTERVIEW WITH FAN
IN HER ROOM + MUSIC
POSTERS

 

Running Order

Running Order

Documentary: The K’s Road to Stardom

Channel: BBC3

Scheduling: December 9^th 9:30-10:00PM

Duration:  31 minutes

Fast paced montage of vox pops of fans, band playing live and preparing for the gig	30 sec
Opening titles	20 sec
Another montage in car driving to studio fast paced/ fast forward	30 sec
Cuts to the bad rehearsing talking about the next set list and ways to take the band forward ( filmed in the recording studio)	1 minute
Cuts to interviews with each band member explaining who they are what they do in the band and what they think of them selves the band and each other	3 minutes
Cuts to band rehearsing a new set list/ messing around in the studio.	30 sec
Cuts to the bands fans talking about them what they think about them.	1 minute
Band interview talking about success in the past with cuts of achieve footage of the band playing at gigs.	2 minutes
From achieve footage cut to band after the gig reactions to the gig how they feel.	1 minute
Interviews with family asking them what they think of the band how they began what’s next for them and how they feel about them being in a band	1 minute
Interviews with band members talking about how it all started and what they think is next for them	1 minute
Cuts to the band playing at a gig with vox pops of what people think there favourite songs and how long they have been a fan ect.	2 minutes
Interview with the band of stage talking about how the gig went what they think is next.	1 minute
Interview with manager how they found the band how do they get gigs where would a new band start ect.	2 minutes
Cuts to band interview talking about were people should start a band how to begin	30 sec
More interviews with band combined with b-roll footage of funny moments and struggles they have gone through in the past.	3 minutes
Achieve footage of band writing songs preparing for gigs	30 sec
Montage of them preparing for there next gig	30sec
Another interview with manager talking about what’s next how they can improve  how do you become famous	1 minute
Talking to the band have they thought of what could happen? Album talk ?	1 minute
Big gig coming up montage of band preparing getting ready vox pops of feelings what it could mean for them.	2 minutes
Going on stage tense music close ups of band capture emotion	40 sec
Band playing songs	3minutes
As band finsh crowd cheer fades to credits	2 minutes
DURATION	31 minutes

Research for documentary

Primary Research:

Interviews/Interviewee's - Mise En Scene - Locations

For interviews about the K's, we interviewed the general public (Teenagers) that we handed our Questionnaires to. We interviewed them in a college walk way to match the interviewee with the surroundings. We found priestley college the best/most appealing place to film teenagers, because it relfects their social life and the kind of people that are interested in the K's.

When we film the band, together and individually, we will be using a drum room full with posters of popular famous bands. This will reflect the music scene and refelct the bands likes and interests. There will also be a drum kit in the room which will reflect the skills and musical talent the band has.
This location for the interviews will be very ideal because it reflects popular genres and bands, and the public can relate to the K's if they like a band that is shown on one of the posters in the background.

We will also interview the producer in his studio, to show his surroundings, and his equipment to reflect his skill and profession.

When we interview the band members individually, we will also interview them in a studio to reflect where they spend their time when not out playing live or at college.

When we interview the band manager, we will interview her where she works when managing the band. In her office with all instuments and mise en scene relating the to the band.

We will also interview/film the band rehearsing in a recording studio, in and outside. If we interview them outside, they could become distracted by passing people and the band themselves are quite funny people and like to snap jokes, so keeping them indoors and away from other people stops them messing around and making it harder to interview them.

Interviews will also be done inside the rehearsal studio to show each band member with their instrument, and to show them all working together and how they are also good friends as well as other band members.

We will also interview the band manager in her office and/or working space. This will be to show the struggles she goes through to help support the band and get them their gigs. It will also reflect the emotion and connection she has with the K's. We will place pictures/posters of the K's to make it really look like she is their manager and truly involved with the band.

Interview people who don't like the K's, because this will help the viewer get a real opinion on the band, and help them make their own mind up about the K's. The Mise En Scene could be in a different location than where they normally would be, instead of being in a drum room, they could be in a computer room to show the interviewee's difference of opinion and hobbies, and reflect his background. They could also contain posters of bands that are very different to the K's, and bands like them.

Interview the manager of friars court (the venue in which the K's play) interview him in his work place to reflect his job, this will be to get an idea of the managers surroundings, and also have posters of the K's in the background to show that Friars court enjoy the band.


Secondary Research:

We did not use any archive footage, music, or still images from any other site or source. We did not want to take the attention off of the K's, we want to the viewers to be constantly thinking and wanting more information about the K's. By using a song a similar genre band but using a famous band, then the viewers attention might be on a bigger, more experienced band, therefor making them less interested in the K's.

Same goes for pictures, but we didn't want to use old photos because we want the viewer to be focusing on whats happening right now, and whats going to come by the end of the documentary.






TV Scheduling

Research and Planning

TV Schedule

The TV schedule can be easily be broken up into 6 segments starting with breakfast shows, these type of programs normally appeal to old people or young mums, this is because theses sort of people are normally home in the morning to watch TV. Next there is day time TV which again the target audience for this is old people and young mums and also the unemployed as these are the sort of people who will be home at this time. Next there is kids TV which is normally on around 4PM the time children finish school. Next there is prime time which appeals to the mass audience which is mainly families. Next there is the evening news which is just after prime time which leads into the final segment of evening shows which is after the water shed which is that violence sexual scenes and swearing can be shown after 9PM so this type of shows will be aimed at adults.



This format which has existed all most as long as TV has recently started to become irrelevant because now people can watch what they want when they want with the capabilities of the internet and catch up shows and the facility to record programs means that people can watch programs when ever they want to. I believe that prime time produces the most popular shows as it draws in the biggest audiences, during this time a lot of soap operas are shown.

Different TV channels can appeal to different people for example: BBC1 tries to appeal to the mainstream audience as it is the channel payed for by the public so they have to cater for a mass audience. BBC2 appeals more to middle class people and shows programs with a more specialist interest. ITV is BBC1s main competitor and also tries to cater for the mass audience. Channel 4 is more of an alternative channel and shows a lot of controversial programs and appeals more to teenagers and young adults and people with an open mind. And finally channel 5 also tries to be a mainstream channel but struggle to be as popular as BBC1 and ITV as they show a lot of repeats and import more then half of there shows which can some times struggle to connect with the British audience.