Monday, 24 September 2012

Audience Research





This is a 17 year old female who we interviewed we filmed them answering our questionnaire as we could get some more in depth analysis of the questions and ask follow up questions we couldn’t ask in the questionnaire. our interviewee said that she thought that the band hand a interesting style she had not heard before and that the singer vocals were rely unique not not quite like any she had heard before. she also said she thinks they all have there own styles and appearance, this was a good piece of information to contain as we could appear to a lot of different people as each band member will appeal to different people. She mentioned Jamie was the favourite member of the band this information could be useful as we could do features on the main people in the band and go a bit more in depth to there story. From the information we got I felt like that people want to get to know the band more on a personal leval which could be quite good so we could show there home life and things they do out side the band and how it has effected there lives. This has helped us structure our documentary more and we now know more about what people want and know about the K’s.








This is a 18 year old male who is interested in indie alternative music, so a typical character of our target audience. The perpouse of the filming is so we could elaborate more on the questions and get more in-depth answers and question him on the reasons. 
He mentioned that a bad could make it big in Warrington, due to the location and named a few places where they promote upocoming bands to give them a platform. Friars court was one, which is a place that we could investigate further, try and get the K's to preform there or an idea to interview the manager to get his view of upcoming bands/ the K's. 
He also gave good response to their style and music, fairly interested in the band as a whole and would pay to see them live. He commented on their talent, saying they have incredible talent for their age, which is something we could investigate further in a question for interviews, or their unique selling point.
On the documentary itself, made it clear he would like to see content which inst obvious to him, to show more of an insight. Things like behind the scene, their live and how they balance things, how do they get the gigs, the practice and what they go through as a band. I feel this documentary will inform the viewer, tell them things they don't know about bands today. So these are things to keep in mind to expose relatable content. 
He said this as an overall documentary has good topic of interest and something he would like to see. From this, i am more confident with the foundations of the content, ideas for the structure, and know that it should be relatable and interesting. I interviewed an 18 year old female, about our documentary. We used questions from our questionaire so that people could alabarate on the answers a bit more. Instead of someone answering just, ''Yes'', we can get them to expand on why the band are so interesting (or uninteresting) to the public. I asked her whether she thought the band could make it big, i asked this because our documentary is set on the 'make or break' gig at the end of the documentary, and I wanted to know if the band did actually have a wide fan base and what the public actually thought. If the public had a bad view on the K's we would put that in the documentary to give it two points of view. This individual thinks the band are good enough to make it big, and I asked her if she thought they were fashonable. I asked this because a lot of people are big on trends, and if a band look good then they will get a wider fan base with girls. If the band look unfashonable to their genre people may not take as much as an interest in them. I also asked what a documentary about music should contain. I asked this because if we can then gather more information and ideas when we are editing our documentary, and we will then know that members of the public will take a shine to this documentary because they, in a way, helped to design and edit our documentary.

Newspaper Advertisement Production

Drafting News paper advertisement





These are drawings we did to experiment with a newspaper advert image. We were thinking of connecting the title with the imagery so make it more exiting, visually pleasing and help connect each piece of media together. We felt having the band on a road gives our documentary edge, it makes the audience think as it's not that obvious, becoming intriguing. We could of just had the band playing but we found that is too stereotypical and slightly boring.

Codes and Conventions of newspaper advertisements

BBC 3 ADVERTISMENT CONVENTIONS -Pirnted advertisment is usually A4 landscape - Channel logo clearly visable using the rule of thirds -One main image to grap viewers attention, usually in colour and connects clearly or subliminally to the content of the documentary, creatiing a narrative -Programme title in a black box and pink text to make the text stand out and to carry on a traditional, recurring theme to connect all thier documentary work together uder one company -Title situated in the bottom left of the page -Slogan underneath the main heading, anchoring the meaning of the image, often a witty play on words -minimum words, dominated by imagery -Incluedes the scheduling information, so the date and time of where and when the documentray will be on

Recroding and editing radio trailer


Scripting Radio Trailer

EXTRACT FROM CLIP 9 CAMERA 2: The K's...
EMBEDED CLIP: (Cheers from crowds/Drum beats start)
VIOCE OVER: Do you think its time? Do you think they can make it?
(2 second pause)
EXTRACT FROM CLIP 2 CAMERA 1: 1, 2, 1234
Jamie, lead singer
embeded sound track from youtube The k's

EXTRACT FROM CLIP 11 CAMERA 2: If its this good at the begining then it will be even
Producer better a little bit down the road
(music high)

VIOCE OVER: It all comes down to their final proformance
, their last chance to become the real deal.
See a local band take the music industry by
strom.
(music high)
VIOCE OVER: Its time, The K's raod the stardom, tonight at
9:00pm only on BBC 3

Codes and Convetion of radio Trailers

-Short audio clips from the programme included.

-Occasionally a music bed with music that is relevant to the programme in some way.

-Voice over is the same voice over that was used in the documentary. The voice over has to narrate and briefly outlines what the programme is going to be about.



-Average length of a radio trailer clip is 40 seconds.

-Mentions what channel it will be broadcasted on.

Usually consiting background music, a relevent soundtrack connecting to the content
- Extracts from the Documentary, usually from an interview reveling the conten
-Am appropriate vioce over, explaining briefly the content of the documentary, title and genreal jist
-The vioce over is the same person as the vioce over in the documentary
-At the end, it tells you the time in which it is on and the channel
-The trailer should interest the audience into watching, for example an exitable vioce over, music and interesting extracts from the documentatry contributes
-A relevent and catchy slogan, conntenting the the documentary content and to tie the radio trailer together from the beginings, middle and end


This is an example of a RadioTrailer, this was also a TV add but was acceptible to be played on the radio.This is a good exmple to use for us as it is advertising a gig, so similar genre of advertising. This is slightly too long for a conventional radio add, but this was the genreal style

Voice Over Recording

Scripting Voice Over

When were editing our documentary, with each interview and cut scene we used with our A roll and B roll footage, we realised our documentary would work a lot better without a voice over. Every bit is based on the K's, and how they have a big gig coming up in december and its make or brake for them.

Each about the band contain information about how good they are, who they are, what makes them good, and how they're excited for the gig.

The whole documentary narates itself by constantly mentioning and discussing the whole subject matter of the documentary.

Editing

Edit Decision list

Logging

Filming

Construction

Planning

Interview questions:
Band:
1.       How long have you been in the band together?
2.       How did you meet?
3.       Are you excited for the big gig?
4.       Have you practised for the gig?
5.       How long have you been playing your instrument?
6.       Who got you the gig?
7.       What do you expect to get out from the gig?
Producer:
1.       How did you meet the band?
2.       What do you think of them?
3.       Do they have potential?
4.       How long have you been in the industry?
5.       How did you come about being their producer?  (We hope these questions will set off a story, or that the producer will elaborate on these questions)

Manager:
1.       How did you meet the band?
2.       How did you become their manager?
3.       Do you enjoy being with them?
4.       What are they like?
5.       Is it hard getting them gigs?
6.       Did you get them the gig in December?
7.       Are you excited?
8.       Do they have potential?
Fans:
1.       Do you like the band? Why?
2.       Are they attractive?
3.       Trendy?
4.       What makes you like them? Are they original?
5.       Are you excited for their gig in December?
6.       Do you go to their gigs?


TITLE SEQUENCE:

Fast paced editing of band setting up, then Vox Pops of people saying they like the band, and then a video of the band playing for roughly 10-20 seconds. Then the narration will come in describing what their stuggle is, and how they are trying to make it 'big'.

  • Fast paced editing of the band;
  • Cuts to vox pops of people who enjoyed the band;
  • video clips of the band playing ;
  • Then the title comes in, ''The K's: Road To Stardom''.;
  • then into the documentary with narration.

 
 
 
 
FRAME FOR INTERVIEWS


INTERVIEW WITH TWO BAND MEMBERS
IN THEIR RECORDINBG STUDIO BOOTH









INTERVIEW WITH THE LEAD GUITARIST
IN THIER RECORDING STUDIO












INTERVIEW WITH LEAD SINGER
IN RECORDING STUDIO












INTERVIEW WITH BAND
MANAGER IN HER
OFFICE












INTERVIEW WITH BAND
PRODUCER IN HIS
HOME STUDIO












INTERVIEW WITH FAN
IN HER ROOM + MUSIC
POSTERS











 

Running Order

Running Order
Documentary: The K’s Road to Stardom
Channel: BBC3
Scheduling: December 9th 9:30-10:00PM
Duration:  31 minutes

Fast paced montage of vox pops of fans, band playing live and preparing for the gig
30 sec
Opening titles
20 sec
Another montage in car driving to studio fast paced/ fast forward
30 sec
Cuts to the bad rehearsing talking about the next set list and ways to take the band forward ( filmed in the recording studio)  
1 minute
Cuts to interviews with each band member explaining who they are what they do in the band and what they think of them selves the band and each other
3 minutes
Cuts to band rehearsing a new set list/ messing around in the studio.
30 sec
Cuts to the bands fans talking about them what they think about them.
1 minute
Band interview talking about success in the past with cuts of achieve footage of the band playing at gigs.
2 minutes
From achieve footage cut to band after the gig reactions to the gig how they feel.
1 minute
Interviews with family asking them what they think of the band how they began what’s next for them and how they feel about them being in a band
1 minute
Interviews with band members talking about how it all started and what they think is next for them
1 minute
Cuts to the band playing at a gig with vox pops of what people think there favourite songs and how long they have been a fan ect.
2 minutes
Interview with the band of stage talking about how the gig went what they think is next.
1 minute
Interview with manager how they found the band how do they get gigs where would a new band start ect.
2 minutes
Cuts to band interview talking about were people should start a band how to begin
30 sec
More interviews with band combined with b-roll footage of funny moments and struggles they have gone through in the past.
3 minutes
Achieve footage of band writing songs preparing for gigs
30 sec
Montage of them preparing for there next gig
30sec
Another interview with manager talking about what’s next how they can improve  how do you become famous
1 minute
Talking to the band have they thought of what could happen? Album talk ?
1 minute
Big gig coming up montage of band preparing getting ready vox pops of feelings what it could mean for them.
2 minutes
Going on stage tense music close ups of band capture emotion
40 sec
Band playing songs
3minutes
As band finsh crowd cheer fades to credits
2 minutes
DURATION
31 minutes

Research for documentary

Primary Research:

Interviews/Interviewee's - Mise En Scene - Locations

For interviews about the K's, we interviewed the general public (Teenagers) that we handed our Questionnaires to. We interviewed them in a college walk way to match the interviewee with the surroundings. We found priestley college the best/most appealing place to film teenagers, because it relfects their social life and the kind of people that are interested in the K's.

When we film the band, together and individually, we will be using a drum room full with posters of popular famous bands. This will reflect the music scene and refelct the bands likes and interests. There will also be a drum kit in the room which will reflect the skills and musical talent the band has.
This location for the interviews will be very ideal because it reflects popular genres and bands, and the public can relate to the K's if they like a band that is shown on one of the posters in the background.

We will also interview the producer in his studio, to show his surroundings, and his equipment to reflect his skill and profession.

When we interview the band members individually, we will also interview them in a studio to reflect where they spend their time when not out playing live or at college.

When we interview the band manager, we will interview her where she works when managing the band. In her office with all instuments and mise en scene relating the to the band.

We will also interview/film the band rehearsing in a recording studio, in and outside. If we interview them outside, they could become distracted by passing people and the band themselves are quite funny people and like to snap jokes, so keeping them indoors and away from other people stops them messing around and making it harder to interview them.

Interviews will also be done inside the rehearsal studio to show each band member with their instrument, and to show them all working together and how they are also good friends as well as other band members.

We will also interview the band manager in her office and/or working space. This will be to show the struggles she goes through to help support the band and get them their gigs. It will also reflect the emotion and connection she has with the K's. We will place pictures/posters of the K's to make it really look like she is their manager and truly involved with the band.

Interview people who don't like the K's, because this will help the viewer get a real opinion on the band, and help them make their own mind up about the K's. The Mise En Scene could be in a different location than where they normally would be, instead of being in a drum room, they could be in a computer room to show the interviewee's difference of opinion and hobbies, and reflect his background. They could also contain posters of bands that are very different to the K's, and bands like them.

Interview the manager of friars court (the venue in which the K's play) interview him in his work place to reflect his job, this will be to get an idea of the managers surroundings, and also have posters of the K's in the background to show that Friars court enjoy the band.


Secondary Research:

We did not use any archive footage, music, or still images from any other site or source. We did not want to take the attention off of the K's, we want to the viewers to be constantly thinking and wanting more information about the K's. By using a song a similar genre band but using a famous band, then the viewers attention might be on a bigger, more experienced band, therefor making them less interested in the K's.

Same goes for pictures, but we didn't want to use old photos because we want the viewer to be focusing on whats happening right now, and whats going to come by the end of the documentary.






TV Scheduling

Research and Planning


TV Schedule

The TV schedule can be easily be broken up into 6 segments starting with breakfast shows, these type of programs normally appeal to old people or young mums, this is because theses sort of people are normally home in the morning to watch TV. Next there is day time TV which again the target audience for this is old people and young mums and also the unemployed as these are the sort of people who will be home at this time. Next there is kids TV which is normally on around 4PM the time children finish school. Next there is prime time which appeals to the mass audience which is mainly families. Next there is the evening news which is just after prime time which leads into the final segment of evening shows which is after the water shed which is that violence sexual scenes and swearing can be shown after 9PM so this type of shows will be aimed at adults.



This format which has existed all most as long as TV has recently started to become irrelevant because now people can watch what they want when they want with the capabilities of the internet and catch up shows and the facility to record programs means that people can watch programs when ever they want to. I believe that prime time produces the most popular shows as it draws in the biggest audiences, during this time a lot of soap operas are shown.

Different TV channels can appeal to different people for example: BBC1 tries to appeal to the mainstream audience as it is the channel payed for by the public so they have to cater for a mass audience. BBC2 appeals more to middle class people and shows programs with a more specialist interest. ITV is BBC1s main competitor and also tries to cater for the mass audience. Channel 4 is more of an alternative channel and shows a lot of controversial programs and appeals more to teenagers and young adults and people with an open mind. And finally channel 5 also tries to be a mainstream channel but struggle to be as popular as BBC1 and ITV as they show a lot of repeats and import more then half of there shows which can some times struggle to connect with the British audience.

Formal proposal for documentary

TOPIC: Documenting the journey of an upcoming local band, with the question of will they ever make it into the music industry

TYPE OF DOCUMENTARY: We have decided our documentary will be mixed. A combination of interviews, observation and a voice over. We think this type will be the best option as this is the most modern way to document and will be able to create emotive, relative content. Also, from our research, we find a mixed documentary will fit our topic well as it will contain multiple codes and conventions of different types of documentaries.

STYLE: We feel to fit into the content and target audience, the style will be modern, humorous, exiting, modern yet realistic and relative.The documentary will be very modern music led, so the genre of the music will have a big impact of the style being youthful. This is exposing the journey of the K's, so it will show the ups and the downs, the truth, which could bring through emotion, humour, joy or regret. The fact that our documentary is based on peoples real lives brings attachment value, emotive for the audience, exposing the truth, relative and realistic content.
Their will be a balance of excitement, fun and humour with realism and relative content, to show the true band with the bad times as well as the good but still expose enthusiasm for the audience.

CHANNEL AND SCHEDULING:The channel that we have chose our documentary to be broadcast on is BBC Three at 9:00pm. We chose this channel and time because with our primary research we found that our target audience watch BBC Three around this time. We find the evening time will be appropriate to our 16-22 age range as the content could be issued as inappropriate to anyone younger.  We have found have a great foundation of documentaries for our target audience, and are well know for their respectable and revealing content.


TARGET AUDIENCE:Our target audience is teenagers and young adults, we chose this age group as everyone in our group that is going to produce the documentary is around this age and it would be unproblematic for us to know what will be enjoyable for our age. The band we feature is at a similar age group also, so they can relate to the content better than people younger or older. Also we prodomantly asked this age group in our primary research, and base the answers around the making of our documentary, so a lot of what they prefer will be added into our documentary.

NARRATIVE STRUCTURE: At the beginning we will attract and hook the viewers so that they will continue to watch the rest of the documentary. We will do this by a montage of the band playing, rehearsing, meeting managers, touring and also the crowd. This will be constructed using fast pace editing and the shots will be abstract with the use of lights and angling of shots. This is to connect to the genre of music featured, and connect the to right target audience immediately. The fast montage will straight away inform the audience of what the documentary is about through the content of the clips. This will end of a shot of the band wallking on stage with the digetic sound with the crowd shouting 'The K's are on fire'.

In the middle to keep the audience entertained, it will consist inform the audience about the band as inderviduals, their journey to prepare for their big gig and their past and present struggles to make it in the industy. To relevently tell the audinece about their jounrey, we will follow them to gigs, to meetings and on the road. Showing their step backs and struggles will create a sort of relevent conflict, to keep the balance of the argument (will they or wont they) and the entertainment value. Givnig the audinece a more deeper behind the scenes insight and a view on them as inderviduals will create a personal bond between the audience and the band, which will create an emotive attachment. It will contain invterviews with the band, managers, club owners, fans and the general public to get a wide audicne perspective on this persific bands and bands as a whole and give a more indepth analogy of the documnetary question.

Thw whole of our documentary is based and a leed up to the end result. Throughout, the band is preparing for their big gig in Manchester and we are documenting this journey. At the end of the half an hour, this is where the gig will happen. Adding suspense all the may through with emotive content and attachment value, this end gig we feel that the audience will feel satified as they have grown to know and pertentiously want the band to do well. This is give an answer the the on going question, will they or wont they and hopefully answer part of this. At the end of the big, we will introduce a vox pox of asking people do they think the K's can make it big to make the audience think of thier personal answer. We feel that we have started the documnetary with a small gig and ending it on a larger one creates a well rounded cycle of conclution and visually represent their growth.

OUTLINE OF CONTENT:The content that will be in our documentary will be a range of interviews from the public regarding the topic of the K's, what is their oppinion of them (both sides). We will also interview the bands manager, club owners and people who know the band personally. This is to create a more indepth knowlege of the band and question their talent withother peoples views to make it more real. We will also have footage of the bands journey literally, in the car going to gigs, them rehersing in their drum room as well as footage of them playing in a club/pub. This will give the audinece an insight of what bands have to go through, keeping them interested and entertained. We will use archive footage such as tv adds for the clubs they play in, bands they inspire to be to show their success and visually communicate what the strive to achieve.


RESOURCE REQUIREMENTS:The resourses that we will need to film our documentary is a good quality camera. This will shoot the footage that we will edit together and if we have a high quality camera our documentary will look more professional. We will also need a microphone that the interviewee will wear on their clothing so that the camera will be able to pick up their answers more efficiently without picking up much excess background noise. If we didn’t have this microphone it may become very hard for the interviewee to be heard during the documentary. We also need a boom mike to capture high quality sound of the band playing life as we could use clip on mikes as they will be moving and capture only one band member playing. We should also get hold of a tripod. This will help keep the camera steady when we are shooting footage and will prevent any shakiness that we will get if we hand held the camera. The last thing that we will need is adobe premiere. This is the programme that we are going to be using to edit our footage. By making use of all the tools that are on this programme we should be able to put together a very professional looking documentary.

Brainstorm of Content for Ducmentary

POSSIBLE INTERVIEWS

INTERVIEW WITH BAND: Individual band members
                                              Band as a group
QUESTIONS WE COULD ASK THEM:  FORMAL
                                                                  Why did you start up the band?
                                                                   Do you enjoy it? Why?
                                                                   How successful do you think you can be?
                                                                   Do you think your doing well for where you are?
                                                                   Have you been/do you enjoy being on the radio?
                                                                   Do you get paid for gigs?
                                                                   Who do you think is the most talented member?
                                                                     
                                                                     
 INTERVIEW WITH THE PUBLIC: People who attended the gig
                                                           People who dont like/know the band
                                                           Their manager
                                                           The owner of Frias Court (where they play)
                                                           Elderly public- Their views on the music/band/culture

QUESTIONS WE COULD ASK THEM:   Do you like/know the band?
                                                                       What do you think of thier music?
                                                                       Do you think they can make it?

(we are thinking of having participatory interviews with the band only. This is because we feel it would help them stand out and seem more important, informing the viewer that they are the main focus of the documentary.)

LOCATION FOR INTERVIEWS mese en scene: The bands drum room
                                                                                    At the gig/ frias court
                                                                                    At music stores/ outside
                                                                                    College music studio
                                                                                    Managers office
                                     
ARCHIVE MATERIAL

LOCAL NEWSPAPER CUT OUTS
RADIO CLIPS
TWITTER/FACEBOOK
PICTURES

MUSIC

THE BANDS MUSIC: Their own songs
                                       Their covers of songs
MUSIC FOR: Intro
                        Embeding music from shot to shot
                        Embeding music from location to location (car shot)
                        WHEN THEY'RE PLAYING


CUTAWAYS

THE BAND: Them playing
                      Them rehearsing
                      Them being themselves
                      
To relate interviews with the public, cutaways will be used of the band; relevant to the content.
OTHER: PICTURES
                ARTICLES
               ARCHIVE MATERIAL
VOICE OVER

The voice over will be the person who interviews the band and participates in the shots.
Will be a man/ confident / dressed appropriately / got to seem famous